In search of the most effective marketing channel

Effectiveness of a marketing channel was measured using the following 8 criterion.

· Is the channel Low Cost
· Does the channel have a broad reach
· Does the channel allow personalisation (1 to 1)
· Does the channel deliver targeted messages
· Does the channel offer any viral features?
· Can the results be tracked?
· Is the channel easy to [...]

Viral Email Marketing – Tap into your customers’ social network

The real question is how do you make your campaigns viral in such a way that your message starst spreading like wildfire.