<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	xmlns:georss="http://www.georss.org/georss" xmlns:geo="http://www.w3.org/2003/01/geo/wgs84_pos#" xmlns:media="http://search.yahoo.com/mrss/"
	>

<channel>
	<title>Official Maxmail Blog &#187; Email Marketing</title>
	<atom:link href="http://genesismaxmail.wordpress.com/tag/email-marketing/feed/" rel="self" type="application/rss+xml" />
	<link>http://genesismaxmail.wordpress.com</link>
	<description>Email Marketing, Online Surveys and SMS Marketing</description>
	<lastBuildDate>Tue, 21 Oct 2008 09:21:14 +0000</lastBuildDate>
	<generator>http://wordpress.com/</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<cloud domain='genesismaxmail.wordpress.com' port='80' path='/?rsscloud=notify' registerProcedure='' protocol='http-post' />
<image>
		<url>http://www.gravatar.com/blavatar/e81ee2c8badfc53fa2376ce3164a1010?s=96&#038;d=http://s.wordpress.com/i/buttonw-com.png</url>
		<title>Official Maxmail Blog &#187; Email Marketing</title>
		<link>http://genesismaxmail.wordpress.com</link>
	</image>
	<atom:link rel="search" type="application/opensearchdescription+xml" href="http://genesismaxmail.wordpress.com/osd.xml" title="Official Maxmail Blog" />
		<item>
		<title>Vote for the most effective marketing channel</title>
		<link>http://genesismaxmail.wordpress.com/2008/10/21/vote-for-the-most-effective-marketing-channel/</link>
		<comments>http://genesismaxmail.wordpress.com/2008/10/21/vote-for-the-most-effective-marketing-channel/#comments</comments>
		<pubDate>Tue, 21 Oct 2008 09:21:14 +0000</pubDate>
		<dc:creator>Genesis Web</dc:creator>
				<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[SMS Marketing]]></category>
		<category><![CDATA[marketing channel]]></category>
		<category><![CDATA[online marketing]]></category>

		<guid isPermaLink="false">http://genesismaxmail.wordpress.com/?p=57</guid>
		<description><![CDATA[From the interesting responses I have received so far, I think it is fair to make your opinion public.

So here's a public poll where you can decide and see what others think is the most efective marketing channel today. <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=genesismaxmail.wordpress.com&blog=5002679&post=57&subd=genesismaxmail&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://genesismaxmail.wordpress.com/2008/10/21/vote-for-the-most-effective-marketing-channel/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">genesisweb</media:title>
		</media:content>
	</item>
		<item>
		<title>In search of the most effective marketing channel</title>
		<link>http://genesismaxmail.wordpress.com/2008/10/14/in-search-of-the-most-effective-marketing-channel/</link>
		<comments>http://genesismaxmail.wordpress.com/2008/10/14/in-search-of-the-most-effective-marketing-channel/#comments</comments>
		<pubDate>Tue, 14 Oct 2008 03:33:26 +0000</pubDate>
		<dc:creator>Genesis Web</dc:creator>
				<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[direct marketing]]></category>
		<category><![CDATA[interactive marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing channel]]></category>
		<category><![CDATA[online marketing]]></category>

		<guid isPermaLink="false">http://genesismaxmail.wordpress.com/?p=51</guid>
		<description><![CDATA[
Effectiveness of a marketing channel was measured using the following 8 criterion.

· Is the channel Low Cost
· Does the channel have a broad reach
· Does the channel allow personalisation (1 to 1)
· Does the channel deliver targeted messages
· Does the channel offer any viral features?
· Can the results be tracked?
· Is the channel easy to [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=genesismaxmail.wordpress.com&blog=5002679&post=51&subd=genesismaxmail&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://genesismaxmail.wordpress.com/2008/10/14/in-search-of-the-most-effective-marketing-channel/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">genesisweb</media:title>
		</media:content>

		<media:content url="http://genesismaxmail.files.wordpress.com/2008/10/effectiveness.jpg" medium="image">
			<media:title type="html">effectiveness</media:title>
		</media:content>
	</item>
		<item>
		<title>Viral Email Marketing &#8211; Tap into your customers&#8217; social network</title>
		<link>http://genesismaxmail.wordpress.com/2008/10/14/viral-email-marketing-tap-into-your-customers-social-network/</link>
		<comments>http://genesismaxmail.wordpress.com/2008/10/14/viral-email-marketing-tap-into-your-customers-social-network/#comments</comments>
		<pubDate>Tue, 14 Oct 2008 02:05:23 +0000</pubDate>
		<dc:creator>Genesis Web</dc:creator>
				<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Maxmail Tutorials]]></category>
		<category><![CDATA[interactive marketing]]></category>
		<category><![CDATA[social network marketing]]></category>
		<category><![CDATA[viral marketing]]></category>

		<guid isPermaLink="false">http://genesismaxmail.wordpress.com/?p=48</guid>
		<description><![CDATA[The real question is how do you make your campaigns viral in such a way that your message starst spreading like wildfire. <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=genesismaxmail.wordpress.com&blog=5002679&post=48&subd=genesismaxmail&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://genesismaxmail.wordpress.com/2008/10/14/viral-email-marketing-tap-into-your-customers-social-network/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">genesisweb</media:title>
		</media:content>

		<media:content url="http://genesismaxmail.files.wordpress.com/2008/10/viral.jpg" medium="image">
			<media:title type="html">viral</media:title>
		</media:content>
	</item>
		<item>
		<title>13 steps to creating a killer email marketing newsletter</title>
		<link>http://genesismaxmail.wordpress.com/2008/10/14/13-steps-to-creating-a-killer-email-marketing-newsletter/</link>
		<comments>http://genesismaxmail.wordpress.com/2008/10/14/13-steps-to-creating-a-killer-email-marketing-newsletter/#comments</comments>
		<pubDate>Tue, 14 Oct 2008 01:29:57 +0000</pubDate>
		<dc:creator>Genesis Web</dc:creator>
				<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[email newsletters]]></category>
		<category><![CDATA[html newsletters]]></category>

		<guid isPermaLink="false">http://genesismaxmail.wordpress.com/?p=35</guid>
		<description><![CDATA[Ask yourself “ What is the purpose of your newsletter?” An Email Newsletter is a substantial investment of company resources in terms of time and energy, and you need to define in as tangible terms as possible the purpose of your Email Newsletter. <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=genesismaxmail.wordpress.com&blog=5002679&post=35&subd=genesismaxmail&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://genesismaxmail.wordpress.com/2008/10/14/13-steps-to-creating-a-killer-email-marketing-newsletter/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">genesisweb</media:title>
		</media:content>
	</item>
		<item>
		<title>22 Imperatives for Email Marketing Success</title>
		<link>http://genesismaxmail.wordpress.com/2008/10/14/22-imperatives-for-email-marketing-success/</link>
		<comments>http://genesismaxmail.wordpress.com/2008/10/14/22-imperatives-for-email-marketing-success/#comments</comments>
		<pubDate>Tue, 14 Oct 2008 01:28:50 +0000</pubDate>
		<dc:creator>Genesis Web</dc:creator>
				<category><![CDATA[Email Marketing]]></category>

		<guid isPermaLink="false">http://genesismaxmail.wordpress.com/?p=33</guid>
		<description><![CDATA[Maxmail has identified a set of principles we call “The 22 Imperatives for Email Marketing Success.” Don’t let that number intimidate you, though, as most marketers are already deploying many of these imperatives. Increasingly, though, companies that fail to follow all of these principles will find their email marketing programs underperforming their competitors and not achieving maximum ROI.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=genesismaxmail.wordpress.com&blog=5002679&post=33&subd=genesismaxmail&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://genesismaxmail.wordpress.com/2008/10/14/22-imperatives-for-email-marketing-success/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">genesisweb</media:title>
		</media:content>
	</item>
		<item>
		<title>How to build a permission based mailing list for effective email marketing</title>
		<link>http://genesismaxmail.wordpress.com/2008/10/14/how-to-build-a-permission-based-mailing-list-for-effective-email-marketing/</link>
		<comments>http://genesismaxmail.wordpress.com/2008/10/14/how-to-build-a-permission-based-mailing-list-for-effective-email-marketing/#comments</comments>
		<pubDate>Tue, 14 Oct 2008 01:23:41 +0000</pubDate>
		<dc:creator>Genesis Web</dc:creator>
				<category><![CDATA[Email Marketing]]></category>

		<guid isPermaLink="false">http://genesismaxmail.wordpress.com/?p=26</guid>
		<description><![CDATA[Developing a cost-effective email list poses a challenge for all email marketers. Because email addresses change at a rate of 30 percent or more on most lists, marketers must adopt an aggressive approach to expand their list and yield a significant return on investment. <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=genesismaxmail.wordpress.com&blog=5002679&post=26&subd=genesismaxmail&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://genesismaxmail.wordpress.com/2008/10/14/how-to-build-a-permission-based-mailing-list-for-effective-email-marketing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">genesisweb</media:title>
		</media:content>
	</item>
		<item>
		<title>Email Marketing the cost effective client engagement tool</title>
		<link>http://genesismaxmail.wordpress.com/2008/10/14/email-marketing-the-cost-effective-client-engagement-tool/</link>
		<comments>http://genesismaxmail.wordpress.com/2008/10/14/email-marketing-the-cost-effective-client-engagement-tool/#comments</comments>
		<pubDate>Tue, 14 Oct 2008 00:20:28 +0000</pubDate>
		<dc:creator>Genesis Web</dc:creator>
				<category><![CDATA[Email Marketing]]></category>

		<guid isPermaLink="false">http://genesismaxmail.wordpress.com/?p=21</guid>
		<description><![CDATA[With a simple email marketing strategy and the right email marketing software, businesses can begin to mine this vein of gold and re-engage customers that have already purchased from them. The great news is that email marketing is by far the most cost effective marketing medium available to any business today. And because your customers have supplied you freely with their email addresses your message is not considered spam (more on this later).<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=genesismaxmail.wordpress.com&blog=5002679&post=21&subd=genesismaxmail&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://genesismaxmail.wordpress.com/2008/10/14/email-marketing-the-cost-effective-client-engagement-tool/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">genesisweb</media:title>
		</media:content>
	</item>
		<item>
		<title>Make your email marketing viral with Maxmail</title>
		<link>http://genesismaxmail.wordpress.com/2008/09/30/make-your-email-marketing-viral-with-maxmail/</link>
		<comments>http://genesismaxmail.wordpress.com/2008/09/30/make-your-email-marketing-viral-with-maxmail/#comments</comments>
		<pubDate>Tue, 30 Sep 2008 00:28:03 +0000</pubDate>
		<dc:creator>Genesis Web</dc:creator>
				<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Maxmail Tutorials]]></category>
		<category><![CDATA[viral marketing]]></category>

		<guid isPermaLink="false">http://genesismaxmail.wordpress.com/?p=12</guid>
		<description><![CDATA[With Maxmail, when you send out a newsletter, you can include an HTML hyperlink anywhere inside the Newsletter by adding the #ForwardMail# tag. When the newsletter is sent to your subscribers, they will be able to click on the #ForwardMail# link (you can control the text label) and come to a landing page that looks like the one below.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=genesismaxmail.wordpress.com&blog=5002679&post=12&subd=genesismaxmail&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://genesismaxmail.wordpress.com/2008/09/30/make-your-email-marketing-viral-with-maxmail/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">genesisweb</media:title>
		</media:content>

		<media:content url="http://genesismaxmail.files.wordpress.com/2008/09/forward.jpg" medium="image">
			<media:title type="html">Maxmail's mail forwarding Function</media:title>
		</media:content>
	</item>
		<item>
		<title>Email standards for HTML newsletters &#8211; Nobody cares</title>
		<link>http://genesismaxmail.wordpress.com/2008/09/29/email-standards-for-html-newsletters-nobody-cares/</link>
		<comments>http://genesismaxmail.wordpress.com/2008/09/29/email-standards-for-html-newsletters-nobody-cares/#comments</comments>
		<pubDate>Mon, 29 Sep 2008 00:07:31 +0000</pubDate>
		<dc:creator>Genesis Web</dc:creator>
				<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Email Standards]]></category>

		<guid isPermaLink="false">http://genesismaxmail.wordpress.com/?p=9</guid>
		<description><![CDATA[It’s been almost 10 years now since the broader web design world was introduced to the ideas, and the importance, of web standards. The Web Standards Project taught us all that we shouldn’t have to code the same page twice for Netscape and Internet Explorer. By designing to web standards, and with the help of [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=genesismaxmail.wordpress.com&blog=5002679&post=9&subd=genesismaxmail&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://genesismaxmail.wordpress.com/2008/09/29/email-standards-for-html-newsletters-nobody-cares/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">genesisweb</media:title>
		</media:content>
	</item>
		<item>
		<title>Real time HTML Newsletter Acid Test</title>
		<link>http://genesismaxmail.wordpress.com/2008/09/29/real-time-html-newsletter-acid-test/</link>
		<comments>http://genesismaxmail.wordpress.com/2008/09/29/real-time-html-newsletter-acid-test/#comments</comments>
		<pubDate>Sun, 28 Sep 2008 23:39:25 +0000</pubDate>
		<dc:creator>Genesis Web</dc:creator>
				<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Maxmail Tutorials]]></category>
		<category><![CDATA[Email Standards]]></category>

		<guid isPermaLink="false">http://genesismaxmail.wordpress.com/?p=4</guid>
		<description><![CDATA[The Acid test works along side the newsletter creation tool/HTML Editor which will process the HTML syntax of an email, check across 17 CSS properties that are partially/not supported across some of the mail clients and show the user a score for each mail client.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=genesismaxmail.wordpress.com&blog=5002679&post=4&subd=genesismaxmail&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://genesismaxmail.wordpress.com/2008/09/29/real-time-html-newsletter-acid-test/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">genesisweb</media:title>
		</media:content>
	</item>
	</channel>
</rss>