Vote for the most effective marketing channel

From the interesting responses I have received so far, I think it is fair to make your opinion public.

So here’s a public poll where you can decide and see what others think is the most efective marketing channel today.

In search of the most effective marketing channel

Effectiveness of a marketing channel was measured using the following 8 criterion.

· Is the channel Low Cost
· Does the channel have a broad reach
· Does the channel allow personalisation (1 to 1)
· Does the channel deliver targeted messages
· Does the channel offer any viral features?
· Can the results be tracked?
· Is the channel easy to [...]

Viral Email Marketing – Tap into your customers’ social network

The real question is how do you make your campaigns viral in such a way that your message starst spreading like wildfire.

13 steps to creating a killer email marketing newsletter

Ask yourself “ What is the purpose of your newsletter?” An Email Newsletter is a substantial investment of company resources in terms of time and energy, and you need to define in as tangible terms as possible the purpose of your Email Newsletter.

22 Imperatives for Email Marketing Success

Maxmail has identified a set of principles we call “The 22 Imperatives for Email Marketing Success.” Don’t let that number intimidate you, though, as most marketers are already deploying many of these imperatives. Increasingly, though, companies that fail to follow all of these principles will find their email marketing programs underperforming their competitors and not achieving maximum ROI.

How to build a permission based mailing list for effective email marketing

Developing a cost-effective email list poses a challenge for all email marketers. Because email addresses change at a rate of 30 percent or more on most lists, marketers must adopt an aggressive approach to expand their list and yield a significant return on investment.

Email Marketing the cost effective client engagement tool

With a simple email marketing strategy and the right email marketing software, businesses can begin to mine this vein of gold and re-engage customers that have already purchased from them. The great news is that email marketing is by far the most cost effective marketing medium available to any business today. And because your customers have supplied you freely with their email addresses your message is not considered spam (more on this later).

Make your email marketing viral with Maxmail

With Maxmail, when you send out a newsletter, you can include an HTML hyperlink anywhere inside the Newsletter by adding the #ForwardMail# tag. When the newsletter is sent to your subscribers, they will be able to click on the #ForwardMail# link (you can control the text label) and come to a landing page that looks like the one below.

Email standards for HTML newsletters – Nobody cares

It’s been almost 10 years now since the broader web design world was introduced to the ideas, and the importance, of web standards. The Web Standards Project taught us all that we shouldn’t have to code the same page twice for Netscape and Internet Explorer. By designing to web standards, and with the help of [...]

Real time HTML Newsletter Acid Test

The Acid test works along side the newsletter creation tool/HTML Editor which will process the HTML syntax of an email, check across 17 CSS properties that are partially/not supported across some of the mail clients and show the user a score for each mail client.