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	<title>Official Maxmail Blog</title>
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	<link>http://genesismaxmail.wordpress.com</link>
	<description>Email Marketing, Online Surveys and SMS Marketing</description>
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		<title>Official Maxmail Blog</title>
		<link>http://genesismaxmail.wordpress.com</link>
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			<item>
		<title>Vote for the most effective marketing channel</title>
		<link>http://genesismaxmail.wordpress.com/2008/10/21/vote-for-the-most-effective-marketing-channel/</link>
		<comments>http://genesismaxmail.wordpress.com/2008/10/21/vote-for-the-most-effective-marketing-channel/#comments</comments>
		<pubDate>Tue, 21 Oct 2008 09:21:14 +0000</pubDate>
		<dc:creator>Genesis Web</dc:creator>
				<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[SMS Marketing]]></category>
		<category><![CDATA[marketing channel]]></category>
		<category><![CDATA[online marketing]]></category>

		<guid isPermaLink="false">http://genesismaxmail.wordpress.com/?p=57</guid>
		<description><![CDATA[From the interesting responses I have received so far, I think it is fair to make your opinion public.

So here's a public poll where you can decide and see what others think is the most efective marketing channel today. <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=genesismaxmail.wordpress.com&blog=5002679&post=57&subd=genesismaxmail&ref=&feed=1" />]]></description>
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		<title>In search of the most effective marketing channel</title>
		<link>http://genesismaxmail.wordpress.com/2008/10/14/in-search-of-the-most-effective-marketing-channel/</link>
		<comments>http://genesismaxmail.wordpress.com/2008/10/14/in-search-of-the-most-effective-marketing-channel/#comments</comments>
		<pubDate>Tue, 14 Oct 2008 03:33:26 +0000</pubDate>
		<dc:creator>Genesis Web</dc:creator>
				<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[direct marketing]]></category>
		<category><![CDATA[interactive marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing channel]]></category>
		<category><![CDATA[online marketing]]></category>

		<guid isPermaLink="false">http://genesismaxmail.wordpress.com/?p=51</guid>
		<description><![CDATA[
Effectiveness of a marketing channel was measured using the following 8 criterion.

· Is the channel Low Cost
· Does the channel have a broad reach
· Does the channel allow personalisation (1 to 1)
· Does the channel deliver targeted messages
· Does the channel offer any viral features?
· Can the results be tracked?
· Is the channel easy to [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=genesismaxmail.wordpress.com&blog=5002679&post=51&subd=genesismaxmail&ref=&feed=1" />]]></description>
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		<slash:comments>2</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">genesisweb</media:title>
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			<media:title type="html">effectiveness</media:title>
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		<title>Viral Email Marketing &#8211; Tap into your customers&#8217; social network</title>
		<link>http://genesismaxmail.wordpress.com/2008/10/14/viral-email-marketing-tap-into-your-customers-social-network/</link>
		<comments>http://genesismaxmail.wordpress.com/2008/10/14/viral-email-marketing-tap-into-your-customers-social-network/#comments</comments>
		<pubDate>Tue, 14 Oct 2008 02:05:23 +0000</pubDate>
		<dc:creator>Genesis Web</dc:creator>
				<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Maxmail Tutorials]]></category>
		<category><![CDATA[interactive marketing]]></category>
		<category><![CDATA[social network marketing]]></category>
		<category><![CDATA[viral marketing]]></category>

		<guid isPermaLink="false">http://genesismaxmail.wordpress.com/?p=48</guid>
		<description><![CDATA[The real question is how do you make your campaigns viral in such a way that your message starst spreading like wildfire. <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=genesismaxmail.wordpress.com&blog=5002679&post=48&subd=genesismaxmail&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">genesisweb</media:title>
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			<media:title type="html">viral</media:title>
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		<title>13 steps to creating a killer email marketing newsletter</title>
		<link>http://genesismaxmail.wordpress.com/2008/10/14/13-steps-to-creating-a-killer-email-marketing-newsletter/</link>
		<comments>http://genesismaxmail.wordpress.com/2008/10/14/13-steps-to-creating-a-killer-email-marketing-newsletter/#comments</comments>
		<pubDate>Tue, 14 Oct 2008 01:29:57 +0000</pubDate>
		<dc:creator>Genesis Web</dc:creator>
				<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[email newsletters]]></category>
		<category><![CDATA[html newsletters]]></category>

		<guid isPermaLink="false">http://genesismaxmail.wordpress.com/?p=35</guid>
		<description><![CDATA[Ask yourself “ What is the purpose of your newsletter?” An Email Newsletter is a substantial investment of company resources in terms of time and energy, and you need to define in as tangible terms as possible the purpose of your Email Newsletter. <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=genesismaxmail.wordpress.com&blog=5002679&post=35&subd=genesismaxmail&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">genesisweb</media:title>
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		<title>22 Imperatives for Email Marketing Success</title>
		<link>http://genesismaxmail.wordpress.com/2008/10/14/22-imperatives-for-email-marketing-success/</link>
		<comments>http://genesismaxmail.wordpress.com/2008/10/14/22-imperatives-for-email-marketing-success/#comments</comments>
		<pubDate>Tue, 14 Oct 2008 01:28:50 +0000</pubDate>
		<dc:creator>Genesis Web</dc:creator>
				<category><![CDATA[Email Marketing]]></category>

		<guid isPermaLink="false">http://genesismaxmail.wordpress.com/?p=33</guid>
		<description><![CDATA[Maxmail has identified a set of principles we call “The 22 Imperatives for Email Marketing Success.” Don’t let that number intimidate you, though, as most marketers are already deploying many of these imperatives. Increasingly, though, companies that fail to follow all of these principles will find their email marketing programs underperforming their competitors and not achieving maximum ROI.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=genesismaxmail.wordpress.com&blog=5002679&post=33&subd=genesismaxmail&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">genesisweb</media:title>
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		<title>Effective SMS Marketing using Maxmail</title>
		<link>http://genesismaxmail.wordpress.com/2008/10/14/effective-sms-marketing-using-maxmail/</link>
		<comments>http://genesismaxmail.wordpress.com/2008/10/14/effective-sms-marketing-using-maxmail/#comments</comments>
		<pubDate>Tue, 14 Oct 2008 01:27:11 +0000</pubDate>
		<dc:creator>Genesis Web</dc:creator>
				<category><![CDATA[SMS Marketing]]></category>

		<guid isPermaLink="false">http://genesismaxmail.wordpress.com/?p=31</guid>
		<description><![CDATA[The SMS delivery solutions have instant reach. In addition, one could also use SMS gateways to generate the maximum hype with the minimum possible costs. There are certain demerits as well; the messages could sometimes become very much obtrusive. To deal with this problem, the corporate clients should understand where to draw the line. The messages have to be short and crisp - otherwise these would loose their purpose. People are not generally interested in going through long messages. <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=genesismaxmail.wordpress.com&blog=5002679&post=31&subd=genesismaxmail&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">genesisweb</media:title>
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		<title>Taking a strategic look at SMS Marketing</title>
		<link>http://genesismaxmail.wordpress.com/2008/10/14/taking-a-strategic-look-at-sms-marketing/</link>
		<comments>http://genesismaxmail.wordpress.com/2008/10/14/taking-a-strategic-look-at-sms-marketing/#comments</comments>
		<pubDate>Tue, 14 Oct 2008 01:25:42 +0000</pubDate>
		<dc:creator>Genesis Web</dc:creator>
				<category><![CDATA[SMS Marketing]]></category>

		<guid isPermaLink="false">http://genesismaxmail.wordpress.com/?p=29</guid>
		<description><![CDATA[SMS marketing is one of the newest forms of advertising used today by big and small companies throughout the world. Although this form of marketing is becoming more and more popular with each passing year, there are always pros and cons to each successful business and strategy. <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=genesismaxmail.wordpress.com&blog=5002679&post=29&subd=genesismaxmail&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">genesisweb</media:title>
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		<title>How to build a permission based mailing list for effective email marketing</title>
		<link>http://genesismaxmail.wordpress.com/2008/10/14/how-to-build-a-permission-based-mailing-list-for-effective-email-marketing/</link>
		<comments>http://genesismaxmail.wordpress.com/2008/10/14/how-to-build-a-permission-based-mailing-list-for-effective-email-marketing/#comments</comments>
		<pubDate>Tue, 14 Oct 2008 01:23:41 +0000</pubDate>
		<dc:creator>Genesis Web</dc:creator>
				<category><![CDATA[Email Marketing]]></category>

		<guid isPermaLink="false">http://genesismaxmail.wordpress.com/?p=26</guid>
		<description><![CDATA[Developing a cost-effective email list poses a challenge for all email marketers. Because email addresses change at a rate of 30 percent or more on most lists, marketers must adopt an aggressive approach to expand their list and yield a significant return on investment. <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=genesismaxmail.wordpress.com&blog=5002679&post=26&subd=genesismaxmail&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">genesisweb</media:title>
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		<title>Email Marketing the cost effective client engagement tool</title>
		<link>http://genesismaxmail.wordpress.com/2008/10/14/email-marketing-the-cost-effective-client-engagement-tool/</link>
		<comments>http://genesismaxmail.wordpress.com/2008/10/14/email-marketing-the-cost-effective-client-engagement-tool/#comments</comments>
		<pubDate>Tue, 14 Oct 2008 00:20:28 +0000</pubDate>
		<dc:creator>Genesis Web</dc:creator>
				<category><![CDATA[Email Marketing]]></category>

		<guid isPermaLink="false">http://genesismaxmail.wordpress.com/?p=21</guid>
		<description><![CDATA[With a simple email marketing strategy and the right email marketing software, businesses can begin to mine this vein of gold and re-engage customers that have already purchased from them. The great news is that email marketing is by far the most cost effective marketing medium available to any business today. And because your customers have supplied you freely with their email addresses your message is not considered spam (more on this later).<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=genesismaxmail.wordpress.com&blog=5002679&post=21&subd=genesismaxmail&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">genesisweb</media:title>
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		<title>How to run a competition using Maxmail&#8217;s two-way SMS marketing system</title>
		<link>http://genesismaxmail.wordpress.com/2008/10/13/how-to-run-a-competition-using-maxmails-two-way-sms-marketing-system/</link>
		<comments>http://genesismaxmail.wordpress.com/2008/10/13/how-to-run-a-competition-using-maxmails-two-way-sms-marketing-system/#comments</comments>
		<pubDate>Mon, 13 Oct 2008 10:11:14 +0000</pubDate>
		<dc:creator>Genesis Web</dc:creator>
				<category><![CDATA[SMS Marketing]]></category>

		<guid isPermaLink="false">http://genesismaxmail.wordpress.com/?p=19</guid>
		<description><![CDATA[So let me show you how using Maxmail you can run a powerful two-way messaging campaign to increase your conversion rates in a matter of seconds and engage buyer interest by inviting them to participate in a competition.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=genesismaxmail.wordpress.com&blog=5002679&post=19&subd=genesismaxmail&ref=&feed=1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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