In search of the most effective marketing channel

Effectiveness of a marketing channel was measured using the following 8 criterion.

· Is the channel Low Cost
· Does the channel have a broad reach
· Does the channel allow personalisation (1 to 1)
· Does the channel deliver targeted messages
· Does the channel offer any viral features?
· Can the results be tracked?
· Is the channel easy to [...]

Viral Email Marketing – Tap into your customers’ social network

The real question is how do you make your campaigns viral in such a way that your message starst spreading like wildfire.

13 steps to creating a killer email marketing newsletter

Ask yourself “ What is the purpose of your newsletter?” An Email Newsletter is a substantial investment of company resources in terms of time and energy, and you need to define in as tangible terms as possible the purpose of your Email Newsletter.

22 Imperatives for Email Marketing Success

Maxmail has identified a set of principles we call “The 22 Imperatives for Email Marketing Success.” Don’t let that number intimidate you, though, as most marketers are already deploying many of these imperatives. Increasingly, though, companies that fail to follow all of these principles will find their email marketing programs underperforming their competitors and not achieving maximum ROI.

Effective SMS Marketing using Maxmail

The SMS delivery solutions have instant reach. In addition, one could also use SMS gateways to generate the maximum hype with the minimum possible costs. There are certain demerits as well; the messages could sometimes become very much obtrusive. To deal with this problem, the corporate clients should understand where to draw the line. The messages have to be short and crisp – otherwise these would loose their purpose. People are not generally interested in going through long messages.

Taking a strategic look at SMS Marketing

SMS marketing is one of the newest forms of advertising used today by big and small companies throughout the world. Although this form of marketing is becoming more and more popular with each passing year, there are always pros and cons to each successful business and strategy.

How to build a permission based mailing list for effective email marketing

Developing a cost-effective email list poses a challenge for all email marketers. Because email addresses change at a rate of 30 percent or more on most lists, marketers must adopt an aggressive approach to expand their list and yield a significant return on investment.

Email Marketing the cost effective client engagement tool

With a simple email marketing strategy and the right email marketing software, businesses can begin to mine this vein of gold and re-engage customers that have already purchased from them. The great news is that email marketing is by far the most cost effective marketing medium available to any business today. And because your customers have supplied you freely with their email addresses your message is not considered spam (more on this later).